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Shelby Moulden

Shelby Moulden

VP of Product

Shelby Moulden has 10 years of expertise in product, visual, and experience design. Shelby oversees Sidecar’s brand and member experience. He researches and designs new ideas for our product, and then ensures their development is translated effectively. Prior to Sidecar Health, Shelby was the Creative Manager at Katch, where Shelby led the redesign of the health insurance business’ website to enable consumers to more easily enroll in health insurance plans. He also worked on other parts of the Katch business creating landing pages, ads, emails, and widgets for top partners like Yahoo, University of Phoenix, and Allied Moving that increased conversion on average by 20%. Before Katch, Shelby worked as a web designer at spcaLA, where he redesigned the entire pet adoption site, and increased production of new publications, newsletters, and advertisements by 50%. Shelby started his career at XYZ Textbooks where he illustrated math textbooks and designed a math testing platform.

Shelby received his B.A. in art and design from Cal Poly San Luis Obispo. He enjoys making board games, nitpicking movies, hiking, going to comic conventions, and playing with his Chihuahua, Peanut.

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